Case Study: NAB | Bubble Tea Bar for a Corporate Product Launch

NAB wanted an interactive activation that tied with their campaign theme. The idea was to create something that would draw attention, spark conversation, and leave a lasting impression.

Working alongside TWBA marketing agency, the team wanted our bubble tea bar inside the NAB head office foyer, which they styled as a miniature house to align with the “home loan” theme of their promotion. To make the branding even more impactful, we applied custom NAB stickers to every cup served.

Our team served three delicious bubble tea flavours, each with a selection of toppings, creating a fun and personalised experience.

The event drew hundreds of NAB staff, creating a lively, social atmosphere in the foyer. Bubble tea proved to be a fun talking point, while the custom-branded cups and themed setup reinforced NAB’s home loan campaign in a fresh, memorable way.