Case Study: Lululemon | Bubble Tea Food Truck for Staff Engagement

Lululemon’s senior staff wanted to surprise their team with a fun, energising break during the workday. With a set budget, the goal was to offer something enjoyable for a diverse group of staff and ensure everyone had the chance to take part.

We collaborated with Lululemon to create a small, versatile menu that catered to different tastes. On the day, our bubble tea food truck was set up just outside the warehouse, making it easy for staff to grab a drink during lunch breaks, shift changeovers, or as they arrived and left for the day.

Across several hours, we served a range of freshly made bubble tea flavours with smooth, efficient service so staff could enjoy their drinks without cutting into valuable break time.

The activation gave Lululemon staff a refreshing perk that boosted morale and brought excitement to the workday. The convenient setup and tailored menu meant every team member could find a drink they loved, while the lively atmosphere around the food truck encouraged connection and created a memorable moment of fun in the middle of a busy shift.